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William Tolbize

Design System Manager

williamtolbize.com(opens in new tab)

About

Design System Manager with 10+ years bridging design and code. I've built and scaled multi-brand design systems at HelloFresh, Ringier, and Yoco, and now lead design systems at Cebu Pacific Air. I care deeply about accessibility, design tokens, and exploring how AI can make designers' lives easier.

Work Experience

Design System Manager at Cebu Pacific Air(opens in new tab)

Philippines

Leading the design system initiative for the airline's digital products. Establishing design system governance, component documentation, and token architecture to ensure consistency across brands and platforms.

Senior UI Designer, Design System at HelloFresh(opens in new tab)

Remote

Contributed to and migrated brands within the design system. Set up office hours, accessibility audits, token structure updates, and processes for localization and AI.

Design System Specialist (Contractor)

Remote

Contributed to four different design systems including a multi-brand system. Developed a token-based design system using Token Studio, reducing UI development time by 30%.

Product Design Specialist at Maya Philippines Inc(opens in new tab)

Philippines

Designed crypto send/receive features and a mini-app for investments. Led a project resolving 90% of UI bugs in the crypto product.

Design System Consultant at Yoco(opens in new tab)

Remote

Created the design system roadmap, achieved 95% component parity between code and Figma, and introduced semantic tokens.

UI/UX Designer at Ringier South Africa(opens in new tab)

Remote

Led the UX/UI design team for the property vertical. Created a multi-brand design system and increased leads by 25% through A/B testing.

Speaking

Design Systems & Handoff(opens in new tab)

HelloFresh's design system Zest and the streamlined handoff process

Education

Bachelor of Science in Computing and Information System

University of Technology, Mauritius

Diploma in Web Development

TAFE North Sydney

Contact